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Ad-Tech ( Advertising Technology )

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Summary

The term "advertising technology," or "Ad-Tech," refers to the use of platforms, tools, and technology to streamline the digital advertising process and improve ad targeting, tracking, and measurement. It combines advertising tactics with technology to assist companies in effectively and efficiently reaching their target market. Numerous employment options are available in this field, particularly as digital marketing keeps expanding. 
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Professional Opportunities

Career Path Description
Creative Strategist Develops advertising campaigns by integrating creativity with market analysis and consumer insights.
Ad-Tech Developer Builds and maintains platforms and tools used in programmatic advertising, focusing on the development of DSPs, SSPs, and other digital ad technologies.
Data Analyst Analyzes ad performance data, customer behavior, and digital metrics to optimize advertising strategies.
Media Buyer Purchases ad space across various platforms (TV, online, print) to ensure campaigns reach their intended audience.

Career Path

Program Eligibility Criteria Stream Minimum Marks
Diploma Certificate in Ad-Tech, Digital Marketing 10th or 12th pass Any Stream
Bachelors Bachelor of Mass Communication 12th pass or equivalent Media, Advertising, or related fields
Masters Master’s in Digital Marketing, Ad-Tech Bachelor’s degree in a related field Marketing, Media, Technology
Doctoral PhD in Advertising Technology Master’s degree in a related field, research interest in Ad-Tech Media/Marketing

 

Leading Institutes

Institute Location Entrance Exams
Indian Institute of Mass Communication (IIMC) New Delhi IIMC Entrance Exam
MICA (Mudra Institute of Communications) Ahmedabad MICAT + CAT/GMAT/XAT
Symbiosis Institute of Media and Communication Pune SNAP (Symbiosis National Aptitude Test)
Xavier Institute of Communications Mumbai XIC Online Test
Jamia Millia Islamia New Delhi JMI Entrance Test
NYU Stern School of Business New York, USA GMAT/GRE

Entrance Exams

Exam Name Details
IIMC Entrance Exam For admission to diploma and postgraduate programs in media and advertising.
SNAP National entrance exam for Symbiosis institutes, applicable to digital marketing.
MICAT Specialized exam for admission to MICA, focusing on creative aptitude and analytical skills.
GMAT/GRE Standardized exams for international master's and doctoral admissions.

 

Work Description

Role Description
Creative Strategist Develops innovative marketing campaigns by merging consumer insights with creative content strategies.
Ad-Tech Developer Designs and maintains digital platforms like Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs).
Media Planner Plans and buys ad space across multiple media channels to ensure optimal reach and audience targeting.
Data Analyst Collects, processes, and analyzes data to assess campaign performance and adjust strategies accordingly.
Digital Marketing Specialist Manages online marketing efforts through SEO, social media, email campaigns, and paid ads.

 

Pros & Cons

Pros Cons
High earning potential in specialized roles Fast-paced environment with pressure to meet deadlines.
Opportunities for creativity and innovation Constant need to keep up with rapidly changing technology.
Growing demand for professionals in Ad-Tech Competitive field, especially in top companies.
Chance to work with leading tech and media companies Work hours may be long, especially around campaign launches.