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Digital Marketing

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Summary

Digital marketing involves promoting products or services using online channels similar as social media, search machines, dispatch, and websites. It focuses on using digital technologies to reach a target followership, make brand mindfulness, and drive deals. It's a dynamic and growing field with different career openings.
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Professional Opportunities

Career Path Description
SEO Specialist Optimizes websites to rank higher in search engine results.
Social Media Manager Develops and executes strategies for social media platforms to engage audiences.
Content Marketing Specialist Creates and distributes valuable content to attract and retain customers.
PPC (Pay-Per-Click) Manager Manages paid online advertising campaigns for better ROI.
Email Marketing Specialist Designs and implements email campaigns to promote products/services.
Web Analytics Expert Tracks and analyzes website performance to optimize marketing efforts.

Career Path

Program Level Program Eligibility Criteria Stream Minimum Marks Required
Diploma Diploma in Digital Marketing Completion of 10+2 or equivalent Any Stream 45%-50% (varies by institute)
Undergraduate BBA/BSc in Digital Marketing Completion of 10+2 from a recognized board Any Stream 50%-60% (varies by institute)
Postgraduate MBA/PGDM in Digital Marketing Bachelor’s Degree from a recognized university Any Stream 50%-60% in UG + entrance exam
Doctoral PhD in Digital Marketing Master’s degree in Marketing/Digital Marketing Any Stream 55%-60% in PG

Leading Institutes

Institute Location Programs Offered
Indian School Of Business (ISB) Hyderabad, Mohali Certificate in Digital Marketing
IIMs (Indian Institutes of Management) Multiple Locations Executive Programs in Digital Marketing
MICA (Mudra Institute of Communications) Ahmedabad PGDM in Digital Marketing
Symbiosis Centre for Distance Learning Pune Digital Marketing Certification
Delhi School Of Internet Marketing (DISM) Delhi, Multiple locations Certification Programs in Digital Marketing
NIIT Multiple Locations Diploma in Digital Marketing

Entrance Exams

Exam Purpose Institutes Accepting
CAT/XAT/CMAT For MBA/PGDM programs in Marketing IIMs, MICA, XLRI, and others
NMAT For MBA programs NMIMS and affiliated institutes

Work Description

Role Description
SEO Specialist Improves website visibility on search engines.
Social Media Marketer Develops campaigns to increase engagement on platforms like Instagram or Twitter.
Content Writer Produces blogs, articles, and other content to drive traffic.
Digital Advertising Manager Manages paid ad campaigns on platforms like Google and Facebook.
Analytics Expert Uses tools like Google Analytics to measure campaign performance.

Pros & Cons

Pros Cons
High demand for professionals Requires constant learning to keep up with trends
Flexible work options (remote/freelance) Competitive industry with evolving skills required
Creative and dynamic field Can involve long hours for campaign deadlines
High earning potential with experience Results-driven, with pressure to achieve ROI
 

Digital marketing is a versatile and rewarding field with opportunities to grow and specialize. With the increasing digital presence in India, even smaller cities and towns are adopting digital strategies, making it a viable career option nationwide.