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Marketing & Advertising

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Summary

Marketing is the process of meeting customer needs and maintaining their loyalty. It is a key element of business management and commerce. Marketing is the process of promoting, selling, and distributing a product or service by understanding customer needs, creating value, and building strong relationships to achieve business goals.

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Professional Opportunities

Career Path Description
Marketing Manager Develops and implements strategies to promote products/services and drive sales.
Brand Manager Builds and maintains a brand’s identity, ensuring consistency and recognition.
Market Research Analyst Studies consumer behaviour and market trends to guide business decisions.
Digital Marketing Specialist Focuses on SEO, social media, and online campaigns to attract customers.
Content Manager Creates engaging content to build audience interest and brand loyalty.
Product Manager Manages a product’s life cycle, from development to market launch.

Career Path

Program Level Program Eligibility Criteria Stream Minimum Marks Required
Undergraduate (UG) Bachelor’s in Business Administration (BBA) in Marketing Completion of 10+2 or equivalent from a recognized board Any stream (Commerce preferred) 50%-60% (varies by institution)
Postgraduate (PG) Master’s in Business Administration (MBA) in Marketing Bachelor’s degree in any discipline from a recognized university Any stream 50%-60% in UG + qualifying in entrance exams like CAT, GMAT, XAT
Diploma Postgraduate Diploma in Marketing Management Bachelor’s degree or equivalent Any stream 50%-60% in UG
Certification Digital Marketing Certification Open to anyone, though a high school diploma is often preferred Any stream No specific requirement
Doctoral (PhD) PhD in Marketing Master’s degree in Marketing or related field Any stream Minimum 55%-60% in PG

Note:
  • Entrance exams like CAT, GMAT, or XAT are often required for MBA programs.
  • Certifications like Google Ads, HubSpot, or Coursera can enhance your skills.
  • Eligibility criteria and minimum marks may vary by country or institution.

Leading Institutes

Institute Location Programs Offered
Indian Institute of Management (IIM) Ahmedabad, Bangalore, Kolkata, and other locations MBA in Marketing, Executive MBA
Faculty of Management Studies (FMS) Delhi MBA in Marketing
Xavier School of Management (XLRI) Jamshedpur PGDM in Business Management with Marketing focus
Banaras Hindu University (BHU) Varanasi MBA in Marketing, BBA
Patna University Patna MBA in Marketing, BBA
Symbiosis Institute of Business Management (SIBM) Pune MBA in Marketing
Indian School of Business (ISB) Hyderabad and Mohali MBA in Marketing, Advanced Management Programs
University of Rajasthan Jaipur MBA in Marketing, BBA
Amity University Multiple Locations MBA, BBA in Marketing
Institute of Rural Management (IRMA) Anand, Gujarat PGDM in Marketing (Rural Focus)

Entrance Exams

Exam Purpose Institutes Accepting
CAT For admission to MBA programs IIMs, FMS, MDI, IITs, and others
XAT For PGDM programs XLRI, XIMB, and other B-schools
MAT For MBA/PGDM programs Amity University, and others
CMAT For AICTE-approved MBA/PGDM programs Many tier-2 and tier-3 institutes
GMAT For MBA programs (especially executive programs) ISB, IIMs, and international universities
NMAT For MBA programs NMIMS and affiliated institutes

Work Description

Role Description
Marketing Manager Oversees the development and execution of marketing strategies to drive sales and brand awareness.
Content Creator Develops engaging content (blogs, social media posts, videos) to attract and retain customers.
Market Researcher Collects and analyzes data about consumer preferences, trends, and market conditions to inform marketing strategies.
Brand Strategist Defines a brand’s identity, positioning, and messaging to create a strong and consistent presence in the market.
Digital Marketing Specialist Focuses on online marketing strategies using tools like SEO, email campaigns, social media, and paid ads to reach the target audience.
Advertising Specialist Plans and executes advertising campaigns across various platforms, ensuring they align with the brand's goals.
Product Marketing Manager Works on promoting and positioning a product in the market, ensuring it meets consumer needs and stands out from competitors.

Pros & Cons

Pros Cons
High demand for skilled professionals High-pressure environment and tight deadlines
Opportunities in diverse industries Constantly evolving technology and trends
Creative and dynamic work environment May require long and irregular working hours
High earning potential with experience Competitive field
Allows for specialization (e.g., digital marketing, branding) Requires continuous learning to stay relevant
 
Overall Marketing Industry in India
Marketing in India is rapidly growing, driven by digital advancements and consumer diversity. It offers opportunities in FMCG, technology, startups, and rural marketing. Cities like Bengaluru, Mumbai, and Delhi lead in job opportunities, but smaller states are seeing growth due to the rise of regional markets.