Breadcrumbs Image

Product Management

  • Home
  • Product Management

Summary

Product management focuses on planning, developing, and overseeing the lifecycle of a product, from its initial concept to its launch and beyond. A product manager's role is to connect business objectives with customer requirements and work closely with various teams, such as design, engineering, and marketing, to ensure the product meets market demands and achieves success.
Read More

Professional Opportunities

Career Path Description
Product Manager Oversees product lifecycle, including planning, development, and market launch.
Associate Product Manager Assists in product strategy and execution under the guidance of senior managers.
Technical Product Manager Focuses on the technical aspects of product development, working with engineering teams.
Growth Product Manager Focuses on increasing product usage, engagement, and revenue.
Product Marketing Manager Bridges the gap between product development and marketing, ensuring successful product positioning.

Career Path

Program Level Program Eligibility Criteria Stream Minimum Marks
Diploma Diploma in Product Management High school completion (10+2) Any stream 50%-60% (varies)
Undergraduate BBA/BTech in Product Management or Business Studies 10+2 with Mathematics or Commerce preferred Commerce/Science 50%-60%
Postgraduate MBA/PGDM in Product Management Bachelor’s degree in any discipline Any stream 50%-60% in UG + qualifying entrance exam
Doctoral PhD in Product Management Master’s degree in related field Any stream Minimum 55%-60% in PG

Leading Institutes

Institute Location Programs Offered
Indian School of Business (ISB) Hyderabad, Mohali Certificate in Product Management (CPM)
Indian Institute of Management (IIMs) Multiple locations MBA with specialization in Product Management
NITIE Mumbai PGDM in Product Management
IITs (Indian Institutes of Technology) Delhi, Mumbai, etc. MBA in Technology/Product Management
Great Lakes Institute of Management Chennai, Gurgaon PGPM in Product Management
SP Jain Institute of Management and Research Mumbai MBA in Product and Operations

Entrance Exams

Exam Purpose Institutes Accepting
CAT Admission to MBA programs IIMs, IITs, FMS
GMAT For MBA and executive MBA programs ISB, IIMs
XAT Admission to PGDM programs XLRI, SP Jain
GRE For master’s programs in management ISB, global universities
CMAT For AICTE-approved PGDM programs Many tier-2 B-schools

Work Description

Role Description
Product Strategy Develop long-term vision and strategy for the product.
Roadmap Development Define the timeline and milestones for product development and launch.
Stakeholder Coordination Work with engineering, design, marketing, and sales teams to deliver products.
User Research Understand customer needs and market trends to guide product decisions.
Performance Analysis Measure product success through KPIs and make improvements based on feedback.
 

Pros & Cons

Pros Cons
High demand across industries High-pressure role with tight deadlines
Lucrative salary packages Requires balancing multiple responsibilities
Opportunities for creative and strategic work Continuous learning and upskilling required
Exposure to cross-functional collaboration Can involve long and irregular working hours
 
Product management is an evolving and dynamic career path that suits individuals who possess a blend of technical expertise, business acumen, and strong interpersonal skills. It provides numerous opportunities for career advancement, fosters creativity, and allows professionals to take on leadership roles while driving innovation.